Launch Program

These first four modules give you the foundation to succeed in the MALEX Partnership Network. You’ll start by learning how the partnership works, what we deliver, and what we need from you. We’ll then align your business strategy to our proven model so your offers, messaging, and processes are ready for scale. Next, we’ll set up your IT and CRM systems so you can manage leads, book sales calls, and track results with ease. Finally, you’ll learn the routines and expectations that will keep momentum high and ensure you get the best return on your partnership.

Summary:

Welcome to the MALEX Partnership Network. This module explains how our licensing model works, what we need from you, and how we’ll support you. You’ll learn how we communicate, how billing works, and what to expect next.

Documents:

Module 2 – Strategy Alignment

Summary:

This module aligns your business with the MALEX system. You’ll complete the Market Alignment Form and attend your Strategy Alignment Workshop so we can connect your offers and goals with what the market wants.

Documents

Module 3 – IT and CRM Setup

Summary:

This module helps you set up your GoHighLevel account. You’ll connect your calendar, set up your availability, integrate your meeting tool, and get everything ready for smooth scheduling.

Documents

Module 4 – Routines and Expectations

Summary:

Your system is live. This module explains the weekly routines you need to follow, including reporting, data submission, and lead handling. Following these ensures you get the best results.

Documents

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Module 1 – Launch Program

Purpose of this Module:

This module is your onboarding foundation. It explains the MALEX licensing model, our shared responsibilities, and how we’ll deliver client opportunities to you.

What You’ll Learn:

  • How communication and project management work
  • Your responsibilities as a partner
  • How billing and ad spend are handled
  • The mission and goals driving the MALEX network
  • The systems and processes we use to deliver clients

Strategic Mission:

MALEX is building the largest and most trusted network of niche advisors in Australia. Our model removes wasted time on marketing and admin so you can focus almost entirely on advisory work. We invest in research, content, and referral networks so you can serve clients more effectively.

Our Model in Action:

  1. MALEX funds and manages targeted campaigns
  2. We collect and tag leads through GoHighLevel
  3. Leads are nurtured before you meet them
  4. You receive sales tools, collateral, and branding assets
  5. You follow the proven process to convert them
  6. We refine campaigns using network-wide data
  7. We track client satisfaction to ensure premium delivery

Ground Rules:

  • Use Slack for partner communication only (no emails, texts, or calls)
  • Use GHL for all client notes, leads, and follow-ups
  • Pay ad spend monthly in advance
  • All queries go through your project manager
  • MALEX responds at 1:30pm and 7:00pm AEST daily

Your Responsibilities:

  • Approve requests within 24 hours
  • Provide required inputs quickly
  • Follow the MALEX sales process exactly
  • Keep CRM records accurate
  • Attend all scheduled meetings on time

Billing and Ad Spend:

  • Admissions fee is paid upfront to secure your niche
  • Monthly ad spend paid three weeks in advance
  • Ongoing subscription billed weekly
  • Overdue accounts paused after 7 days without contact

Final Notes:

This is not a done-for-you service. It is a partnership where brand equity, lead flow, and results are shared. Your clarity, speed, and follow-through will determine your success.

Module 2 – Strategy Alignment

Purpose of this Module:

This module ensures your goals, offers, and sales processes align with the MALEX model so we can generate the best possible leads and position you for growth.

What You’ll Learn:

  • How to complete the Market Alignment Form
  • How to prepare for your Strategy Alignment Workshop
  • What MALEX does behind the scenes in this phase
  • How to approve your positioning before execution

Preliminary Knowledge:

 Before completing the form, get clear on:

  1. Your Offer – core transformation, problem solved, why it matters
  2. Your Ideal Customer – demographics, fears, motivators, alternatives
  3. Your Numbers – revenue, margins, client targets, acquisition budget
  4. Your Current Process – how leads come in, conversion, onboarding, tech stack
  5. Your Vision – 12-month goals, current problems, what you wish was handled

Tips for the Market Alignment Form:

  • Be specific, not generic
  • Be honest about what you know and don’t know
  • Use numbers, even rough ones
  • Take your time – expect at least one hour

Strategy Alignment Workshop:

  1. Connects your form answers with real market data
  2. Refines your offer structure, messaging, and sales process
  3. Challenges assumptions and aligns your strategy with demand

Behind the Scenes:

  • MALEX maps your positioning against campaigns
  • Refines offers and USPs
  • Documents your alignment strategy

Approving the Alignment:

You’ll review your Alignment Pack with USPs and angles. Approve or flag changes before we move forward.

Implementing Recommendations:

We may suggest adjustments such as:

  • Repackaging offers into tiers
  • Adjusting pricing for profitability
  • Adding upsells or recurring revenue
  • Improving onboarding for retention

Next Steps:

  • Complete the Market Alignment Form
  • Book your Strategy Alignment Workshop
  • Confirm with your PM in Slack
  • Review and approve your USPs and angles
  • Move into IT and CRM setup

Module 3 – IT and CRM Setup

Purpose of this Module:

This module helps you set up your GoHighLevel account. You’ll connect your calendar, set up your availability, integrate your meeting tool, and get everything ready for smooth scheduling.

Setup Steps:

  • Check your email for login details and sign in
  • Go to “My Profile”
  • Connect your calendar
  • Set up your availability for sales calls
  • Integrate your video conferencing tool

System Walkthrough:

  • Manage your calendar
  • Set up your availability in GoHighLevel

Final Step:

Download the GHL mobile app:

  • iPhone: App Store link
  • Android: Google Play link

Helpful Links:

Module 4 – Routines and Expectations

Purpose of this Module:

Results now depend on your routines. This module explains how to provide data, handle leads, and work with the MALEX team so we can optimise campaigns and grow your pipeline.

Your Weekly Inputs:

  1. Sales Data – submit weekly (leads contacted, meetings booked, attended, sales closed, revenue)

     

  2. Performance Report – reflect on challenges, wins, and improvements

     

  3. Call Recordings – share sales call recordings for analysis

     

  4. Prospect Handling 
    • Respond to leads within 5–15 mins in business hours
    • Make at least 7 follow-ups in 14 days
    • Keep CRM updated with calls, notes, and outcomes
    • Review details before meetings, personalise your approach
    • Update CRM immediately after meetings
    • Prioritise hot leads

Business Owner Routine:

  • Review sales data weekly
  • Listen to one sales call recording
  • Read performance report
  • Action MALEX recommendations
  • Check CRM to confirm no leads are left behind

MALEX Reporting:

  • Weekly analysis of your data
  • Fortnightly campaign snapshot report
  • Access to PM or advisor for strategy calls

Tips for Best Results:

  • Submit data on time
  • Review reports before meetings
  • Keep your sales process consistent
  • Bring questions and feedback

Next Steps:

  • Submit your first week’s sales data
  • Send in your first performance report
  • Book your first review meeting after two weeks of activity

Helpful Links: